Led the creative strategy for Coca-Cola’s “Share a Coke” revival, anchored by a live concert experience at GHUD Park, Accra Mall, headlined by Black Sherif. The event fused personalized Coke bottles, immersive brand activations, and high-energy performances featuring local acts and DWP Academy dancers. Standout cultural moments, including a sign language interpreter joining Black Sherif’s set, amplified inclusivity and emotional connection.

Impact: Thousands attended, social engagement soared, and Coca-Cola reestablished itself as a youth culture driver in Ghana.