As Senior Creative Lead, I’ve spearheaded digital content strategy and campaign execution for Guinness Ghana over the past four years, shaping the brand’s presence across social, experiential, and influencer-driven platforms. I’ve led the Guinness Ghana Match Day Viewing Series, creating immersive fan experiences that blended live football, digital engagement, and influencer activations. I also drove the launch of Guinness Ghana’s landmark partnership with the Vodafone Ghana Music Awards (VGMA), positioning the brand at the heart of Ghana’s music and entertainment culture. Additionally, I led the digital rollout and campaign launch for Guinness Smooth under the “Make It Yours” platform, blending storytelling, social content, and live experiences to target younger consumers and expand Guinness’ audience base.

Impact: Strengthened Guinness Ghana’s digital dominance, deepened cultural relevance, and consistently delivered high-engagement campaigns that amplified the brand’s positioning as a leader in Ghana’s premium beverage space.