Guinness Ghana
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Guinness Ghana *
As Senior Creative Lead, I’ve spearheaded digital content strategy and campaign execution for Guinness in Ghana over the past four years, shaping the brand’s presence across social, experiential, and influencer-driven platforms.
Guinness Ghana — VGMA (TGMAs) Partnership (Diageo, May–June 2024)
As Senior Creative Lead, I led the strategic and creative execution of Guinness Ghana’s partnership with the Ghana Music Awards—rebranded in 2024 as the Telecel Ghana Music Awards (TGMAs) .
Guinness Smooth — “Make It Yours” Campaign (Guinness Ghana / Diageo, March 2025)
As Senior Creative Lead, I drove the strategy and creative execution of Guinness Ghana’s pan‑African “Make It Yours” campaign, introducing Guinness Smooth with a bold infusion of youth culture, creativity, and individuality.
Guinness Matchday Experience — Premier League Activation (Guinness Ghana, 2024–2025)
As Senior Creative Lead, I led the creative strategy and execution of Guinness Ghana’s high-impact Matchday Experienceseries, designed to bring football culture to life in unforgettable ways.