As Senior Creative Lead, I led the strategy and creative execution for Pepsodent’s “Smile Ride” activation during World Oral Health Day 2025. The goal was to raise nationwide oral health awareness and make dental education engaging, accessible, and impactful.

The campaign transformed daily commutes into wellness experiences, deploying Pepsodent-branded Smile Ride busesacross all 16 regions of Ghana. Commuters enjoyed free rides, received oral care education, and participated in product sampling sessions. Digital engagement amplified the activation through Instagram challenges and influencer-led storytelling, encouraging Ghanaians to share their smiles online.

Impact: Reached millions nationwide through live activations and digital amplification, strengthened Pepsodent’s position as Ghana’s leading oral health advocate, and drove meaningful community engagement under the message “Every Smile Matters.”