As Senior Creative Lead, I’ve conceptualized, scripted, and overseen the production of high-impact TVCs and digital-first video campaigns for some of Africa’s biggest brands. My approach blends strategic insight, cultural relevance, and visual storytelling to craft ads that resonate emotionally and deliver results. I’ve led the creation of award-winning TVCs and brand films for Guinness, Coca-Cola, Telecel, Pepsodent, MTN, BiC, Royal Aroma, and FanIce, working closely with production teams to ensure every frame aligns with brand purpose and audience insight.